5 IDEAS TO MAKE YOUR NEW PRODUCT LAUNCH ENGAGING & UNFORGETTABLE

It is April and that month of the year, when most of the brands have moved into the new financial year and the brand managers have their new budgets and new targets.

It is also that time of the year, when brands start to plan their new product launch and discussions both within the team and with vendor partners might be on.

Let us make the Product Launch Event Engaging.

In today’s experience driven world, we need to ensure that our new product launch events help to create a brand experience, that helps the brand to connect with the invitees and also drive conversions. 

Many of the brands, spend a fortune on producing events, but their recall value is low and therefore the launch event is forgotten, by the attendees. 

As one of the best event management companies in Kochi, Kerala, we have listed out 5 ideas to make your new product launch more engaging and interesting.

01. Choose a Relevant Theme for the Product Launch

One of the basic cornerstones of the product launch, is the theme. 

a)   The theme has to be align with the new product launch and relate to the product.

b)   The theme has to be implemented in all aspects of the launch, from the office décor to the digital invitations being mailed out.  

c)   The venue being selected for the product launching should support the theme and the event management agency should not have logistical issues in rolling out the at the venue.

d)   The theme should be all encompassing and it should give a sensory experience to the guests or the attendees to the launch event. 

02. Run a Pre- Launch Digital Marketing Campaign.

In today’s digital ever connected era, the buzz about the launch should not be delayed till the last week.

a)    Curiosity should be built for the new product launch, with subtle social media posts on a consistent basis.

b)    Targeted campaigns can be run, to reach out to the ideal customer base.  These could be again through, cryptic videos that spike up user interest.

c)   The brand should partner with trusted social media influencers to amplify the curiosity for the new launching product. 

d)   Create unique hashtag for the event and ensure that all postings and cross posting on the digital media.

03. Create An AR - VR Experience

 Where ever possible, if the budget permits there should be an AR – VR immersive experience when launching a new product. 

a). These cutting-edge technologies create a truly unique and memorable experience for your launch guests.

b). AR/VR allows guests to interact with your product in ways that wouldn't be possible otherwise, leading to a deeper understanding of its features and functionalities.

c). Interactive AR/VR experiences are inherently engaging, keeping your guests excited and interested throughout the launch event.

04. Design an Engaging Launch Event

The launch event has to be interactive for the people to remember. 

By this, we do not say that the actual launch process has to be flashy (this is where most people focus on), but rather the launch event has to be immersive and well planned out.  In fact, we would suggest that the launch process has to be quick and simple. Rather effort should be spent on identifying each touch point at the new product launch event and ensuring that each of these touch points, add up the experience for the delegate.

a)   Interactive Photo Booths:  Beyond the static flex backdrops and digital display screens, try including interactive photo booths, where the delegate gets to do something physical.  This always makes the product launch memorable.

b)   Entertainment:  Taking the demographics of the invitees, decide on an entertainment, which can align with the product or the theme of the evening. 

05. Post Event Engagement

The last and one of the most important point is that the momentum has to be maintained even after the product launch event.  

a)    Social Media Posts:  The event management agency has to share the photographs immediately after the event and the edited first cut videos within the next 2 days, so that the content can be shared on social media.

b)    Social Media Influencers updates for their audiences, that the launch has happened and the products are available, either online or at the showrooms.

c)   Gather feedback from attendees either through an app or Linked In to understand their impressions about the product launch event and if they have any suggestions.

There could be many more points, that make new product launches, engaging and unforgettable. 

But we believe, by implementing these creative ideas and partnering with a top event management company in India like Aktivate, you can ensure your product launch is not just another event, but an unforgettable experience that leaves a lasting impression.

You can reach us on:  +91.9847534570 or write to us at:  subhash@aktivate.in.  We would also love to hear your thoughts and comments about launching a new product in the year 2024.